Tuesday, December 13, 2011

Guest Blogger or Ghost Blogger?

Much has been written about the value of blogging. If there's one aspect of online marketing all the 'experts' agree on, it's that blogging has value, and lots of it.

Beyond that, the opinions are like belly buttons. Everybody seems to have one that's just a little bit different from his neighbor's. So, if you want to "prove" that ghost bloggers are the best way to use your marketing dollars, and save your staff's time, you can find plenty of experts who agree with you.

And if you want to argue that having a blog authored by none other than the CEO is the best way to go, well, ditto. You can probably even come up with a study on it.

I take most studies with a grain of salt, and on this subject especially, I listen to my gut. My gut says blogs, like belly buttons and opinions, are unique. (Or at least, they ought to be.)  Meaning you probably know the answer to the question - which is better, guest blogger or ghost blogger? - and even if you don't, you can't go too far wrong... as long as your blog is up to date, on topic, and not too long.

I'm pretty sure that's my cue to stop typing.

The last word -----------------------------------------------------------------------------------------------------
Need someone to help you meet your blogging goals this year? I can guest or ghost blog on a variety of topics including corporate communications, customer service, marketing, promotions and public relations. Twenty-plus years of experience and a long list of satisfied clients say I can write about almost any industry, but for the record, I've written most often for organizations offering business and legal services, and those involved in the health and medical industries, manufacturing, and  technology. And oh yeah, I know a little bit about hiking and other things to do in Ohio. Need to keep your blog up to date? I can help.

1 comment:

~Diane said...

And this just in from @Digitalchiro -- a blessing of blogs, at first, and then, a nice overview of some Wordpress features and add-ons:
http://www.nextgenerationchiropractor.com/why-chiropractic-blogs-should-be-chiropractors-new-patient-internet-marketing-tool-of-choice-part-9/