Tuesday, June 12, 2012

Pack my box with five dozen liquor jugs

It's a pangram, not a personality disorder. A pangram or "alphabet sentence" contains all the letters of the alphabet, and I've had the great pleasure of reading them while shopping for fonts lately.

The Dancing Pen Calligraphy website lists a bunch. Consider it your silly online procrastination tool of the day. (You're welcome.)

Of course I've added Pangram Developer to my list of dream writing jobs, next to Captcha Writer,  Pokemon Card Copywriter, and Bakugan Namer.

Well, that's why they're called "dream" jobs...

OK, on a slightly more serious note: smart font choices can make your website work better, your presentations more memorable, and you the envy of all your friends. Mmmm well, two out of three are proven.

Tuesday, June 5, 2012

If Your Business is Local, Why Go Social?

Does your small business need a social media presence? Yep. If you don't have one, you've already lost more than a handful of sales. Don't waste any more time asking this question.

Phone books are dying (faster than newspapers; at least something is) and if a quick search doesn't result in a nice, clean page or full-blown site about your business, your prospect moves on to a business that does. Click, click is the opposite of clink, clink - the money drops in someone else's jar.

The good news is you don't need much. A Facebook page will do. So will Twitter, or another free/low cost option. But it's gotta be all YOU. Your business, that is.  If 'everybody' in town knows John Doe has the best cheese biscuits, that's great. But your personal Facebook page isn't going to introduce others to your talents, snag the catering order, or be top-of-mind when the gang's going to lunch. (Unless the gang's office is next door to your biscuit bistro.)

Case in point: a friend of mine was looking for a craniosacral massage therapist. She'd heard of one in town. A quick online search didn't reveal the local practitioner's name, but it listed several others. My friend called a therapist across town - 35 MILES across town - and has been there several times. That's called a lost opportunity, and it shouldn't have happened.
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New to Fan Pages, need help managing yours, or determining how to use the right keywords in the right places? want to establish a free website or establish your business presence on Twitter? It's time - get started now.
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If your business is local, HOW should you use Social Media? < next Local Gets Social tip.