Friday, June 21, 2013

Content Rules, She Says, But Content isn't King Anymore

The crown has moved over one seat. And Roxanne Divol says it's good to be queen.

I think she's write. Er, I mean, right. But creating good content isn't all marketers need to do. (Ha! "All Marketers Need to Do" would be a pretty long list!) One thing most seem to agree on: they need to understand, be successful, in the publishing business.

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