This series was inspired by and has grown out of a series of a-ha! moments I've had recently about content. See, I've been writing about writing and blogging about blogging for longer than I'm willing to admit. And of course, it's all content. So is copywriting. As are catalog listings, white papers, spec sheets, sell sheets, and tip sheets. But not satin sheets. That's slippery stuff. Anyway, downloadable games, quizzes, reviews, and surveys, heck, it's all content. The whole blogosphere brouhaha about the importance of content, frankly, is very old news to moi.
|Moi? Why Moi always knew content was king!|
Now. I will not entertain any comments about how very old it might be, smartypants. Let's just say I knew Miss Piggy before she kissed her first frog, and leave it at that.
The most recent a-ha! moment bringing this to my attention was a conversation with an old friend, now the owner, founder, and a C-level bigshot at a pretty cool company that sells a very nifty bunch of software tools any design engineer would be happy to have. (Hi, Frank!) The conversation went something like this:
Me: Hey, I think I've got a blogging opp for you. (Yes, I really talk like that.) I've been working with a tech firm that's open to guest bloggers. Want me to introduce you?
Him: Thanks for the offer, but I don't know a lot about Blogging so I really don't see the value.
Whether you heard nails on a chalkboard or somebody slamming the breaks on the possibility of reaching a whole lotta new customers, you're right.
So. I let Frank off easy - hey, I like to think that's why we're still friends - and decided to blog about it.
Part one in the bag. Stay tuned to find out What to Blog About Next.