Thursday, June 1, 2017

The Numbers Say, Take Social Media Seriously

What's social media worth to your business? Do you need a blog?

Consider this scenario:
A business has an overall bounce rate of 44% - but the bounce rate for visitors coming (to the same website) from social media channels is 18%.

Stats from the same business, same month:
(Overall) average page views from organic traffic: 1.7
Average page views from traffic referred by Facebook: 2.8
Average page views from visitors referred by blog: 4.4

Old-school sales people like to talk about priming the pump and filling the funnel...and there's a reason social media and content managers use the same phrases.

Sales and marketing have always been about relationship building. Only the tools have changed.

Prospects are referred, customers are educated, leads are nurtured, relationships are developed and sales are made...when people connect with your content.
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