Writing That Works

And then there's that little ditty about the cobbler's children and shoes. Writing that Works is still in "biz," but lat...

Marketing is supposed to deepen customer relationships. Unfortunately, much marketing fails because it is not truly helpful to customers - t...

GOOD NEWS! "Good" content is increasingly human, as search (and AI) are making it easier to simply talk to your prospects. And as...

Content is everywhere; quality content isn't. Content marketing is using content to draw prospects and customers into (or deeper into) y...

Content overload is real. Content's value is also real - and considerable, especially when it's used well to attract prospects and...

As search evolves to favor natural language, is it worth your time to select and incorporate keywords in your web content?  That question...

I recently spoke to a group of small business owners about blogging. The focus was that in addition to being a big-payback element of your c...