Monday, June 21, 2010

Audience management, message management

If you need any more proof that businesses live and die by the words they use, read this article on audience management by Acxiom Corporation's David Danzinger.

So the question of the day is, how are you managing?

Friday, June 18, 2010

Five Reasons Client Newsletters Rock

1. Newsletters deliver repeat business.
2. If you build a website and they don't come, a newsletter can drive clients to your site.
3. Keep your friends close.... newsletters increase customer loyalty.
4. ...and your enemies closer.... um, if you have enemies, you definitely need a newsletter!
5. Newsletters are referral reminders. As in, hey, I should mention Charlie's Landscaping to my new neighbors...

Do you need a newsletter? Well, no. Not unless you really like repeat business...customer retention... client referrals...

Friday, June 4, 2010

Sell your book in 25 words or less

Can you do it? Literary Agent's contest ends Saturday. Great practice!

Wednesday, June 2, 2010

Whoever writes this guy's stuff...

...has a way with understatement. 

It’s going to be a very interesting summer and I’m looking forward to it.” -- LeBron James