This one is good, because it's believable.
This one is not so good. Because, we were never that close.
![](https://2.bp.blogspot.com/-YemPqxJNsf0/Vij8E9iPdoI/AAAAAAAAB8o/lUfeqHyWp5o/s320/Screen%2BShot%2B2015-10-22%2Bat%2B11.08.27%2BAM.png)
Whether words or pictures (or both) are your tools of choice, communicate what you want to communicate, people.
If your business communication need an infusion of straight talk (or a little snark, even), get in touch. I'm a writer who gets business...and I can help you get your message across.