Take a look at the Halvorson Design website. It's not fancy, but fancy isn't the point.
The point is to get prospects to call the firm.
So Why Does This Website Work?
- It's clean, easy to navigate and understand. (Life is distracting enough.) Hint: white space helps!
- It's up-to-date! Prospects can see right away that the firm is busy and on the ball. Sharing succinct messages about recently-completed projects tells the world: we get things done.
- A site visitor's next step is obvious. In this case, the call to action is subtle, but clear. (For professional services, subtle is good. If you're selling consumer goods, you'll NEED TO BE A LITTLE LOUDER.) On each page of the design firm's site, the contact is clearly listed on the right of the page. With a lot of white space...nothing to get in the way of your decision to call. Nice.
|#ExcellentExample, Halvorson Design!|
If You Don't Have a Website, Don't Panic
You don't need an expensive website. You do need a plan. Clean design and updated content gives prospective customers confidence; it makes them want to work with you.