Friday, September 4, 2015

Stunners: People Like to Share Pictures and LinkedIn Will Publish Just About Anyone's Post

Fridays! I like to use them as a social media catch-up day. Because a metric ton of MUST READ articles appear every minute, I try to be selective. And I hate clickbait.

So when I was drawn in with the great headline WHAT DO PEOPLE LOVE TO SHARE ON SOCIAL MEDIA? I was miffed that the answer was....
...wait for it...!

I took my rant to a new (to me) venue and created my first LinkedIn post.
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What did you write today? And where?

If you're a freelance copywriter and would like to use this space for a guest post, I'd love to hear from you. Let me know in a comment on the LinkedIn post, or find me on Twitter.

Wednesday, September 2, 2015

Picture This: in PDFs, All Over Your Site, Images Matter

Ah, pity the poor alt tag. I have championed the little bit of code for years. And the hard-working descriptors still matter.

But not as much as the images themselves.

Google's been busy (< anyone want to nominate that for shocking headline of the year?) updating its image search protocols this summer. Among other things, the search superhero is now pulling images out of .pdfs and indexing them too!

Anyway, the good news for me and my oft-overlooked alt tags is they're still mighty important.

Writing for the Web 2015

The same can be said about meta descriptions and title tags. And of course, one could argue that using the right image is the most important thing about images and your website.

But, hey, I'm talking about alt tags here. They really never got the respect they deserved, and still don't.

Speaking of respect, if you're looking for a writer who thinks talking about alt tags is might have found her.

Full disclosure: she's extremely selective about freelance projects these days. But if you think your alt tags need a little TLC, I know how you can reach her.