But not as much as the images themselves.
Google's been busy (< anyone want to nominate that for shocking headline of the year?) updating its image search protocols this summer. Among other things, the search superhero is now pulling images out of .pdfs and indexing them too!
Anyway, the good news for me and my oft-overlooked alt tags is they're still mighty important.
Writing for the Web 2015The same can be said about meta descriptions and title tags. And of course, one could argue that using the right image is the most important thing about images and your website.
But, hey, I'm talking about alt tags here. They really never got the respect they deserved, and still don't.
Speaking of respect, if you're looking for a writer who thinks talking about alt tags is interesting...you might have found her.
Full disclosure: she's extremely selective about freelance projects these days. But if you think your alt tags need a little TLC, I know how you can reach her.