Quickie tip: on perspective and creating an elevator speech

Rarely does advice on voice and perspective come in such practical terms: if you're a writer, of white papers or web content or Facebook pages or flash fiction or just about anything else, I bet you'll appreciate this blog post from Jonathan Hop. (Thanks, Jonathan)

I'm looking forward to using this technique as I review and revise my (admittedly lackluster) elevator speech.

So... who wants to share their elevator speech?