Monday, June 26, 2017

So Maybe You Should Have a Blog

I've played devil's advocate and come up with some instances in which you may not want or need a blog for business. But for the most part, blogging is good for business - any kind of business.

Interestingly, GoDaddy has a lot of good stuff to say about blogging. I say interesting because GoDaddy isn't really big in supporting its users with blogging tools. Go figure.

Anyway, blogging is good for business. Seriously.  See what GoDaddy says about it here:

Here's another perspective on how blogging augments your PR efforts, too:

Need help starting or updating your blog?
I can do that.

7/7/17 UPDATE: Yet another article with some good advice on making your blog more productive, from Mark Shaefer's Businesses Grow.

Wednesday, June 21, 2017

Copyediting, Line editing, Proofreading - what's the difference and what do you need?

"How much do you charge for proofreading?" sounds like a very innocent question, and one that should be easy to answer.

Unfortunately, a short answer is probably going to be wrong. Or at least make somebody unhappy (me or my client).

It seems like everyone - including the "experts" - have different ideas about what constitutes proofreading, light editing, get the idea.

This is why, when asked to quote a job, I usually say, "Well, it depends. What do you want?"

I"m not hedging. I'm trying to get it right - for all involved.

Below are links to some "definitive" descriptions about "general" proofreading and editing work. Keep in mind, these are general guidelines for "regular" copy. Typically, costs to edit industry-specific or very technical writing are double or even higher.

Would you like some help proofreading or editing your marketing copy, website, or other business communications? Let's talk. Let's get it right.

Wednesday, June 7, 2017

Introducing the Facepalm Marketing Series

What NOT to do in marketing communicationsWhen I wrote Don't Have a Webinar if You Have Nothing to Say, I didn't realize there would be so much more where that came from. Unfortunately, I seem to have found a rich source of ideas for a new stream of content, which I am calling The Facepalm Marketing Series.

Welcome. You may wish to take a moment to sigh before we begin.

This week, I was eager to attend another webinar on email content. When it comes to email marketing, it's difficult to get a good grip on the "rules" beyond the basics. (The basics being start with good lists, include nice images but mind your load time, offer safe unsubscribe options, run A/B tests and use smart - but not TOO clever - subject lines. Whew. And those are just the basics.) 

Imagine my excitement when I signed up for a webinar offering a few insights into current trends in email and sample campaigns. (Maybe I need to get out more.) Now imagine my dismay when the presentation focused on content marketing in general and most of the examples cited were from blogs and landing pages.

Insert facepalm here.

In case you're wondering, the company hosting the webinar was not the same as the one that hosted the 17-minute wonder a few weeks ago. I'm not sure how long this annoying series will last, but I'm pretty sure we can look forward to a few more installments, at least.

Better Email Marketing Examples Are Out There

Also, in case you're interested in email marketing trends from a more worthy source, consider following the Moz Email Marketing blog. I sincerely doubt it will provide me with any new Facepalm material.

Stay alert, my marketing friends.
Before I accept an assignment to create content for a client, I like to be sure we both understand the point of the project. If that sounds like a waste of time to you, please don't contact me

Thursday, June 1, 2017

The Numbers Say, Take Social Media Seriously

What's social media worth to your business? Do you need a blog?

Consider this scenario:
A business has an overall bounce rate of 44% - but the bounce rate for visitors coming (to the same website) from social media channels is 18%.

Stats from the same business, same month:
(Overall) average page views from organic traffic: 1.7
Average page views from traffic referred by Facebook: 2.8
Average page views from visitors referred by blog: 4.4

Old-school sales people like to talk about priming the pump and filling the funnel...and there's a reason social media and content managers use the same phrases.

Sales and marketing have always been about relationship building. Only the tools have changed.

Prospects are referred, customers are educated, leads are nurtured, relationships are developed and sales are made...when people connect with your content.

Get Writing that Works, and grow your business with excellent content.