Wednesday, November 6, 2013

Truth Will Out

I've been opening up old file cabinets, going through clips that (until here, now) were only on paper. Seems somehow fitting I found this one so close to election day. If you enjoy this, you might want to look at my new book, Dumb Things We Say to Dogs. It's a collection of essays, including this one. Enjoy.


Truth in Akron:

Ain’t I a woman? 

In 1797, near the Hudson River in New York, a slave girl was born. She was named Isabella. Thirty years later, she was free – free to move, free to chose a name of her own. She chose Sojourner Truth.

She could not read or write, but she knew the bible well. She spoke out publicly against slavery and social injustice. Unimaginable for a black woman at the time, she filed two lawsuits. The first suit was to get her son, Peter, back after had had been illegally sold across state lines. She filed a second suit, against a newspaper, for slandering her name. She won both times.

Truth crossed paths several times with anti-slavery spokesman Frederick Douglass. He encouraged her to continue to oppose slavery. I don't think she needed much encouragement. Ever outspoken, Truth challenged Douglass in public speeches. When he proclaimed that only bloodshed would end slavery, Truth yelled out, “Frederick, is God dead?”

Douglass described Truth as a “strange compound of wit and wisdom, of wild enthusiasm, and flint-like common sense.” I’d describe her as smart enough to know when righteous indignation is called for.

In 1864, Truth traveled to Washington DC to meet with Abraham Lincoln, to thank him for his efforts on behalf of blacks. She reportedly said to him, “I heard of you before you ran for President.” Lincoln supposedly replied, “I heard of you long before I thought about running for President.” With such a reputation, it’s not surprising that Truth left a mark on Ohio.

It was in Akron, on May 29, 1851, at the second Ohio Women’s Rights Convention, held at the Old Stone Church on North High Street, where  Truth delivered her hallmark “Ain’t I a Woman” speech. She was listening, the story goes, to several male ministers explain why women should not have the right to vote.

One minister suggested that women were weaker, and less intelligent, than men. He said that God had intended for men to have more power than women, offering as evidence the fact that Christ was a man. At that point, Truth stood up. She was six feet tall, and likely made quite an impression on everyone in the room. Texts of the speech vary, but the lines below are included in all of the accounts I’ve read. She reportedly walked to the stage and said:

Ain’t I a woman?
I have ploughed and planted, and worked as hard as any man, and eat as much too. And Ain’t I a woman? My mother bore ten children and saw them sold off to slavery, and when I cried with my mother’s grief, nobody but Jesus heard me.
And Ain’t I a woman?
Then that little man in black there, he says women can’t have as much rights as men, ‘cause Christ wasn’t a woman! Where did your Christ come from?
Where did your Christ come from? From God and a woman! Man had nothing to do with Him.
If the first woman God ever made was strong enough to turn the world upside down all alone, these women together ought to be able to turn it back, and get it right side up again! And now they is asking to do it, the men better let them.”

The Sojourner Truth Coalition commemorated the 150th anniversary of Truth’s speech at the Trinity Lutheran Church in Akron on May 19, 2001.

## 


This article appeared in the May 2001 issue of Focus magazine, with an announcement regarding the commemoration. A building in Akron is named for Truth, and monuments to the woman can be found in New York, Michigan, and Massachusetts, and other places throughout the US. I think it’s really cool that this speech was heard first in Akron. Although in a quick search, I did not find a current listing for the coalition in Akron, I was happy to see that her message continues to inspire changes in Ohio. 

Monday, November 4, 2013

Five Questions to Ask Before You Write

Every writing project should start with these 5 questions: 


1. Who is this directed to? 

This determines your audience. Who should read it? Who else might read it? 
What do you know/what can we assume about them?

2. Why are you talking to them? 

Why might they listen? Why might they care? 

3. What do you want them to do?

Be specific. This is the reason you're writing, after all.

4. When do you need it, and...

5. How do you want it? 

Will a Word document suffice? Can it be emailed in the body of a message, 
or should it formatted for your blog or website? 
Do you need photos or illustrations?

Save time, get the words you need 

Answering these five questions usually takes less than 30 minutes, and on the average project, having the answers will save both of us about a gazillion hours. Roughly.

Want help getting your writing project started? Let's get together, and make the words work for you.


Friday, November 1, 2013

Funny, Words are Important

It's Friday, so it's a great day to use words to elicit a chuckle or two from a co-worker, spouse, or stranger, even.

Thanks to Twitter's crankiest kitty,  and a website about signs, somewhere in the ether...




Friday, October 25, 2013

What to Blog About Next, part 4

Look, you can't just jump into part 4 of something without at least a cursory click on parts 1, 2, and 3. (I'll wait.) OK. Thanks, and welcome back. Now, part 4 beckons...

And then, there are those magical moments -  the blog posts that write themselves. Two things to you have to do when that happens: 1- grin from ear to ear and 2- hit 'publish.'

This one's a content creator's dream: Nieman Storyboard's roundup of 150 - Iknowright?!! I nearly hyperventilated, ONEHUNDREDANDFIFTY!! -awesome tips and storytelling techniques. Blow off your next meeting, I'm telling you, reading this is gonna be way more productive. 

Ahem. Look I'm not usually one to recommend blowing off a meeting but if you do, it'll be your turn to grin (an evil grin), 'cus your fellow writers will be all, "Where'd you'd get all these great ideas?" and you'll be all, "I dunno, sometimes they just write themselves."

Happy blogging.



~Diane Stresing

Wednesday, October 23, 2013

Press Releases Had Value Before SEO Existed (and they still do)

Let's say you want to get the word out about your product, invite the world to your website, give current customers a reason to talk about your business, and generate a little buzz in the media. Are press releases worth the time? Twenty years ago, the answer was YES. A total no-brainer.  

Because, of course, the fundamental purpose of a press release was to generate awareness among potential prospects.


Today, the Fundamental Purpose of a Press Release Is... 


Then web 1.0 arrived and we started stuffing keywords into places we'd rather not talk about now. A few (bajillion) revisions of SEO rules and Google updates later, it's worth asking again: Are press releases worth your time? 

The answer might be, IT DEPENDS. On your marketing strategy and the success of your other lead-generation tools. IT DEPENDS on the news you have, the audience you've identified as most receptive to your release, and other means you have to reach them. 

However, my answer, generally, is still YES. It's a no-brainer.  

Primarily because, of course, the fundamental purpose of a press release (still) is to generate awareness among potential prospects. 


What PR Experts Say about Press Releases and SEO in 2013


"Press releases are more than simple SEO tools. Press releases [still] reach journalists, influencers and consumers.  ... Press releases drive social interaction.  They meet financial disclosure.   In short, they drive broad discovery of your message.  None of this has anything to do with linkbuilding and SEO. This is all about building awareness."
-- Sarah Skerik, writing in Beyond PR

In spite of Google's latest changes to link weighting and algorithms, press releases (still) can include inbound-link-building, but Google will penalize you for trying to pre-build the inbound links. Instead, the link-building will have to develop organically. 
In other words: In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. This also means that, as I said, the content of the release needs to actually be compelling." 
-- Pamela Vaughan, writing for Hubspot

All of which brings me back to my initial assertion - the point of a press release, really, is to generating interest among qualified leads or at least well-identified prospects. 

If you've got news to share, by all means, a press release is in order. 

Friday, October 18, 2013

What to Blog About Next, 3

 A picture really is worth a thousand words. 

With apologies to Pinterest and Tumblr, personally, I think the photo-blog thing is a bit over-done and less effective (in most cases) than most photo-bloggers would like to think. Darren Rowse's outstanding site DPS runs hundreds of obvious exceptions, but let's remember that DPS stands for digital-photography-school, OK? 
By the way, Rowse welcomes guest bloggers, so if you've got a post in mind that's built around some awesome images, by all means, click on over and create one of those exceptions. Brag about it and send me a link, and I'll probably blog about you.

Blog with Wrong Image = Bad Blog? 

When blogging, the right picture is worth more than a thousand words. Note the qualifier. The right picture adds so much to your (related) blog post, you can probably keep the post down to 100-200 words - regardless of topic!

The wrong picture isn't really much of a problem - if your blog is strong. That said, don't be that guy.
You know, the guy who sets up his blog template to have an image of a certain size in a certain spot and it's pretty obvious he didn't spend a lot of time thinking about how the image improves the message. Worse, it's so obvious that the image detracts from the message. Do that a few times and your credibility and readership will start to suffer. 

Now You've Got the Picture

Unless your blog format requires an image, it's better to not include one if the only one you can think to include is a distraction rather than an addition. 

Case in point? You get the picture - I couldn't think of one. 

Blog on, my friends.

Update 10/22/13-- hey, do you think Social Media Examiner is riffing off my stuff? Yeah, well, I don't really think so, either. But it's a sweet coincidence

~Diane Stresing

Did you miss part 1 or part 2? Well, click and read already ;]

Tuesday, October 15, 2013

Beyond the Keyword Stuffing Discussion

When drafting copy for a client's site as it was in the wireframe stage* I asked what's the 'ideal' length & style for ALT image tags. Nobody seemed to have "the" answer,* so I read a few articles on the subject, many of which contradicted each other. A couple rang true, notably one by Chris Rand and another from the University of Washington 


Alt Tags and Animal Mix-ups

While both articles were written before Google released its Pandas and Penguins (but after Apple released its Lion, oh my) I suspect (ok, guess) the advice is still pretty sound. Here's what I gleaned:

  • The ALT image tag should describe the image AND what it means to site navigation (e.g., would you like to design a bookcase like this? something taller? click to use our free bookcase designer.)
  • KW stuffing is bad. Very bad. 
  • Accessibility readers generally agree the focus is on the first 125 characters (not counting spaces). For humans (who never agree) the tag should be a max of 7 words long, not more than 12 words long, 16 words of 7-8 characters each, and as long as it needs to be. Don't worry, there won't be a quiz later. There will, however, be infinite changes to the rules. 

Definitive Word on ALT Tags? 

Anybody want to offer the definitive word on the subject? Wanna guest blog about it? I'd love to hear from you! Twitter is one of the best places to reach me. 
*In case you're looking for a good exercise in frustration and general confusion, writing copy while a website is in the wireframe stage is a great place to start. Creativity is running high, the possibilities seem endless, and it's almost impossible for anyone to make a decision and stick to it for more than 10 minutes. At that point in the process, I find it's best to keep a "leftovers" document, full of good ideas bound to fall during the editing process. Later, that "leftovers" document is a gold mine, where you can dig up oodles of blog posts, fodder for landing pages, and other content that didn't quite fit on the site - at first.