Pack my box with five dozen liquor jugs

It's a pangram, not a personality disorder. A pangram or "alphabet sentence" contains all the letters of the alphabet, and I've had the great pleasure of reading them while shopping for fonts lately.

The Dancing Pen Calligraphy website lists a bunch. Consider it your silly online procrastination tool of the day. (You're welcome.)

Of course I've added Pangram Developer to my list of dream writing jobs, next to Captcha Writer,  Pokemon Card Copywriter, and Bakugan Namer.

Well, that's why they're called "dream" jobs...

OK, on a slightly more serious note: smart font choices can make your website work better, your presentations more memorable, and you the envy of all your friends. Mmmm well, two out of three are proven.

~Diane Stresing

If Your Business is Local, Why Go Social?

Does your small business need a social media presence? Yep. If you don't have one, you've already lost more than a handful of sales. Don't waste any more time asking this question.

Phone books are dying (faster than newspapers; at least something is) and if a quick search doesn't result in a nice, clean page or full-blown site about your business, your prospect moves on to a business that does. Click, click is the opposite of clink, clink - the money drops in someone else's jar.

The good news is you don't need much. A Facebook page will do. So will Twitter, or another free/low cost option. But it's gotta be all YOU. Your business, that is.  If 'everybody' in town knows John Doe has the best cheese biscuits, that's great. But your personal Facebook page isn't going to introduce others to your talents, snag the catering order, or be top-of-mind when the gang's going to lunch. (Unless the gang's office is next door to your biscuit bistro.)

Case in point: a friend of mine was looking for a craniosacral massage therapist. She'd heard of one in town. A quick online search didn't reveal the local practitioner's name, but it listed several others. My friend called a therapist across town - 35 MILES across town - and has been there several times. That's called a lost opportunity, and it shouldn't have happened.
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New to Fan Pages, need help managing yours, or determining how to use the right keywords in the right places? want to establish a free website or establish your business presence on Twitter? It's time - get started now.
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If your business is local, HOW should you use Social Media? < next Local Gets Social tip.

~Diane Stresing

Kerpoof! You're an author!

Kerpoof is one of my new favorite sites for budding authors. The Disney-owned site is surprisingly non-commercial, and it's really and truly FREE to use. The registration process requires a parent's email but in my experience, I can honestly say I haven't noticed any spam as a result of our use.

Why I like it: the storybook feature gives kids a chance to create their own illustrated books online, and as a bonus, they're getting great keyboard practice at the same time.

If you need to take your kid to the office this summer, I highly recommend sitting them at the keyboard and sending them to Kerpoof. Then, make sure you take a break to read what they're writing. You just might find you've got a talented writer in the family, and the next thing you know, you'll be sending out query letters and learning all about the publishing industry.

Hey, worse things could happen. :D

~Diane Stresing

What's your newsletter done for you lately?

How many newsletters did you read this week? One from your local winery? bike shop? Did your corporate wellness program send you one? And did you read them?

I'm guessing you received more than you think; you read (at least the headline and possibly first graph of) almost every one. And even if you "just" touched delete on your slick phone screen, you thought - for a brief and shining moment - about the sender.

That's called mindshare. Get enough and you've got a brand. Do it right and you've got a valuable brand. 

But newsletters can do so much more than occupy an atom of your prospect's mind for a moment.

What else can newsletters do? 

Glad you asked.

Well-crafted newsletters can help train and develop employees, get new customers, retain your current clients, and improve your employee satisfaction rates - for a song.

Now I sound crazy, right? Well, give a crazy idea a chance. Done right, newsletters can help you reach your goals.

Regardless of their intended audience, the most effective and cost-effective newsletters are both timely and evergreen. Sound like a tall order? Well, I invite you to stretch with me.

Your newsletter can (and should)...

Be practical and just a tad inspirational. Employee newsletters reinforce (and sometimes replace!) training initiatives and remind everyone on the team that they are part of something bigger than themselves.

Increase sales. Newsletters directed at customers can increase sales, encourage referrals, and deliver coupons. Beyond that, they educate your clients, reduce unnecessary calls, and remind customers why they chose to shop with you in the first place – why they, too, are part of the team. But customer newsletters aren't the only newsletters that should add to your bottom line.  Employee newsletters can also increase sales. How? Have you ever been convinced (or just plain pressured) into buying an extended warranty for a new product, because the salesperson simply wouldn't take "no" for an answer. Maybe that contest was in his company's newsletter. Maybe he wants his name in the next newsletter under the "winners" column. And maybe, just maybe, an underperforming salesperson (or two) will read the list of winners and think, hurumph. I can do better than that.

Newsletters can tell stories, and stories build relationships. Remember newspapers? I bet you read the features, didn't you? The ones with a photo and a headline like, "The Reason I Became a Bottle Washer." Good stories - ones that ooze good news about your brand and have a human interest factor, to boot - are likely to get shared. Go viral, in other words. Another word to say viral advertising is "free" advertising. I bet you see where I'm going with this. Maybe you'll even share it :D

Do you have a newsletter? If you do, is it current? Is it working for you?
If you don't have a newsletter - does your competition?

~Diane Stresing

Related & really interesting
Does anyone read that long copy? Marcia Yudkin settles the long v. short debate.
Do you need a newsletter or a discussion list? One author vs. many contributors - it's your call.
Want a newsletter, but it's just too much work? Get help, get it done.

Celebrate Earth Day the Write Way, Every Day

The point of celebrating Earth Day annually, I suppose, is to make us all a little more aware of and kind to our environment every day. In a guest post for The Urban Muse, I offer a few tips for writers who want to be a little greener and reduce their carbon footprint while they write about rising gas prices, organic gardening, or anything else.

Copywriters, take note: if you don't subscribe to The Urban Muse, I highly recommend that you do. I've gathered many great tips from the blog over the years, and I bet you will too.

~Diane Stresing

Curriculum Resource for Children's Writers

Readers of my reading blog know I love The Why Files, now here's a reason for writers to love it too:  the awesome science team at University of Wisconsin-Madison recently highlighted its Classroom Activity Pages in its newsletter, and what a line-up! From amoebas to tsunamis, children's writers are sure to find those pages an excellent resource.
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Link not working? Here's the URL:
http://whyfiles.org/category/cap/?orderby=rand

Matriculate Monday: Google this

The last of ten Vocabula quizzes is all about search. 

In case the link doesn't appear above:
http://www.vocabula.com/quiz/show.aspx?ID=VRquiz10

And as a bonus, in case you're in need of a very snarky response to almost any question:
http://lmgtfy.com/

(But let's be nice out there, ok?)