Corporate Blogging vs. Hobby Blogging

SPJ member and blogger Mike Consol offers some very reasonable advice in his on-target article on blogging. Ironically or appropriately, it's only available through his LinkedIn blog site or the subscription-based magazine in which it originally appeared. (Foreshadowing the death of free content? I doubt it...but maybe....)

I like the article for what it doesn't do: namely, describe blogging as a frivolous hobby. Can be, sure. Shouldn't be, though, 'specially if you're paying someone to do it.

Corporate blogs, well-planned and professionally written, can and should:

• increase web traffic
• improved customer service
• increase referrals
• further develop your brand identity
• personify your company's products/service

Blogging is writing, folks. Corporate blogging should be handled by professionals, not penny-per-word junk content creators.