Tuesday, April 27, 2010

Do You Measure Revenue from Social Media?

By now everyone is convinced that social media can drive web metrics (eg, visitors to a site) but how much MONEY does it MAKE?  If you don't know yet, you'll probably be finding out soon.

But even if you can't exactly pinpoint the dollar amount, making money is the point, isn't it? I mean, while a billion visitors is nice, a billion dollars is even nicer.

You know where this is going: writers drive decisions about where dollars go. Do you need a writer? Only if your business uses words.
  • web content
  • business blogs
  • client newsletters
  • sales letters
  • brochures
  • catalog copy
  • targeted e-mail marketing
  • product descriptions
  • press releases
  • employee newsletters
  • contracts
  • case studies
  • catalogs
  • employee training manuals
  • invoices & collection letters    
  Where don't you use words?

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