Gartner's Customer 360 Symposium starts today (in sunny LA, without me - sigh). While the session addressing Seven Critical Questions to Ask Before Developing a Social Media Policy is likely to be a tad dull, I think it'll be one of the most important.
If your company dabbles in social media (Twitter, Facebook) and has no policy, better write one, quick. Then address the other 6 questions.
(Want help writing the policy? I can do that. Need a little help making your posts relevant, and keeping them fresh? I can do that too. More info: www.DianeStresing.com)