Tuesday, December 3, 2013

7 AP Style Slips, 7 copywriting tips & other things I've ripped off

Of these seven common AP style slip-ups shared by Ragan.com, I think I'm guilty of #7 most often.

Social Media Today offers some very good tips here, but I'd like to pause at #1 to add another reason to keep ONE reader in mind as you write. It's voice, tone, agreement. I know, it sounds like three reasons, but it's not. When you're writing copy, your mind is spilling out all the features and what-fors and how-tos and your tendency is to want to cover all of them. Of course, that's a sure way to lose focus. (Yours, and your reader's.) So, focus - on ONE reader. Your results (and your clients) will thank you.

Still reading? Good! Here's a heads-up for J-school students looking for PAID summer internships:
Thank you SPJ! 

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