|Graphics first appeared at Contentedly.com
Why would you use weird phrases to sound "smart" when what you're more likely to do is lose your audience?
Contentedly's wonderful infographic of 50 Terrible Phases we should stop using at work (and everywhere!) really resonated with me.
Translation: I agree!
Say What You Mean to SaySometimes, we have to put on a dog-and-pony show. We have to play in the sandbox with people we'd rather not play with, or work with, at all.
And certainly, there are worse offenses than speaking (or double-speaking) in euphemisms that sound more like a secret code or a party game than ... well, good communication.
I gravitate toward clients who speak in plain English to their partners, to their employees, and to their customers. One of the joys of freelancing is that (usually) I can be a little bit choosey about my clients. And for those who relish their game-changing, kimono-opening dialogs .... well, I find I don't always have the bandwidth to handle those jobs.
It is what it is.
But Seriously, Folks - Let's Make SenseHere's a compelling reason to avoid using those obsfucating phrases: they don't translate well on the world stage.
|Image from Contentedly.com
Sure, it resembles English. But chances are that mess isn't communicating what you want it to.
And isn't communicating what you want to do?
Isn't it what you need to do?
I think it is.
If you'd like to get some marketing content that gets your point across to prospects, customers, employees, and other business partners, please contact me. I bet I speak your language ;)
Read More About the Value of Good CommunicationSam Falletta of Northeast Ohio's Incept Communications gets it. He explained to Smart Business Magazine how good communication - conversation, really - makes good organizations better. Read the article or contact Incept to find out how your company can get, and keep, the conversation going.
I speak Plain English, not CorporateseI can sling acronyms and buzzwords with the best of 'em, but I'd rather just communicatehttp://www.dianestresing.com/about.html. Here's a little marketing wisdom for you:
If it's not a pleasure to read, no one's going to read it. Then where are your marketing results?