Tuesday, November 22, 2016

Website Content and Considerations - an Excellent Example from Salesforce Partner Pardot

I agree completely with everything in an article on website lead generation that Pardot posted recently.

Completely. With everything.

So, while I don't have permission to publish it here in its entirety, I highly encourage you to read it - if you'd like to get more out of your website, that is.

you want users to come back to your websiteGo ahead; read it. I'll wait. (You'll come back though, right?

HEY, Welcome Back!  Now that you've read the article, you know that Pardot really walks the talk when it comes to using marketing content for lead generation.

Because that was a pretty darned good example of marketing content, wasn't it? I love it when that happens.

Who Needs Content? Businesses That Need Leads

I just might make it required reading for all of my clients. At least half of my clients are small- to medium-sized businesses who believe that they're too small to follow all the "rules" of marketing and/or they just don't have time to think about marketing. OK, to be fair, they really don't have time.

But what Pardot said is exactly what I keep telling them. If you want your website to help you attract customers and increase sales, you need to:

  1. KNOW your customers and what they want
  2. Make sure your website helpful, from their perspective and 
  3. Create content that makes buying from you (among other things) easier on them.
Good content not only helps you grow your business by generating pre-qualified leads, it also helps to maintain those customer relationships, leading to repeat and referral business. In case you're into that kind of thing... 
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Need help creating content? Sharing it? Or making better use of the content you've already got?
I specialize in marketing small- to medium-size businesses. See my website for more info.

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