Completely. With everything.
So, while I don't have permission to publish it here in its entirety, I highly encourage you to read it - if you'd like to get more out of your website, that is.
![get users to return to your website you want users to come back to your website](https://4.bp.blogspot.com/-uqVfm2q298c/WBnpmCPXDLI/AAAAAAAACjY/Mms43jUrCBcNEXLdS4mA8wU0rDxZLaS1ACLcB/s320/IllbWaiting.jpg)
HEY, Welcome Back! Now that you've read the article, you know that Pardot really walks the talk when it comes to using marketing content for lead generation.
Because that was a pretty darned good example of marketing content, wasn't it? I love it when that happens.
Who Needs Content? Businesses That Need Leads
I just might make it required reading for all of my clients. At least half of my clients are small- to medium-sized businesses who believe that they're too small to follow all the "rules" of marketing and/or they just don't have time to think about marketing. OK, to be fair, they really don't have time.But what Pardot said is exactly what I keep telling them. If you want your website to help you attract customers and increase sales, you need to:
- KNOW your customers and what they want
- Make sure your website helpful, from their perspective and
- Create content that makes buying from you (among other things) easier on them.
Good content not only helps you grow your business by generating pre-qualified leads, it also helps to maintain those customer relationships, leading to repeat and referral business. In case you're into that kind of thing...
_ __ _ _ __ _ __ _ _ _ __ _ _ _ _ __ _ _ _Need help creating content? Sharing it? Or making better use of the content you've already got?
I specialize in marketing small- to medium-size businesses. See my website for more info.
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