Friday, May 19, 2017

Better Headlines + Better Content = Better Reader Action

Headlines matter. Unless the point of your content is JUST to get clicks, the article that follows the headline needs to be good, too.

Here are 3 good articles on headlines from some content leaders: 

Dam good headline.
A recent post from reminds us why the big picture (whole content enchilada) matters.

Sort of on the flip side, however, is the classic approach - the essentials, in a nutshell, I learned in my Advertising 101 class. Important note - this addresses advertising headlines.

Betteridges' Law (and Columbia Journalism Review) reminds us that headlines - especially headlines in the form of questions - can be too clever. Especially when you need readers to get past the headline. Because it's CJR, the article also offers some exceptional advice, as applicable to writers as it is to readers: “You’ve always got to question what you read.” 

The bottom line: Good copywriting attracts and keeps readers.
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