A Few More Favorites in 2012

It's always hard for me to determine which article is my favorite in an issue of CJR, and this time it took longer than usual. Drum roll, please... it was this one. Most of the Nov/Dec issue focused on celebrity coverage and publicity - a faction of the trade that's not often esteemed by the newsier types. But CJR, not surprisingly, managed to address the bias, admit it, explain it, and go beyond it.

Which is why I love CJR.

And yet I'm not ready to call it my favorite magazine. It has some pretty tough competition for my reading attention as it sits next to National Geographic on my nightstand, on the car seat, and bleachers throughout the year. We're also known to pick up an issue of Scientific American or something (just a little) lighter so there's some darned fine writing at my fingertips wherever I am.

What about you? If you had to, could you pick ONE favorite thing, or o ne favorite writer, to read?  I doubt it. Look, it's practically 2013 - so how 'bout for the new year, you pick 3 (if you want to show off) or 13, and share them here. Tell me why you love them, and why the writing lands on your favorites list and your reading table.

*cheers*    

~Diane Stresing

Writing off Facebook

Ever hit enter and say, "whoops?" Or felt hoodwinked by one of Facebook's oft-changing rules?

Yeh, me either.

But seriously, folks, there's a stunningly simple way to avoid those online blunders. Pick up a pen and put it to paper. Good old-fashioned journals are cheap and far more private. 

Here's something else to think about: you might have to learn to live without Facebook as your emotional outlet in 2013. At least one industry pundit says it's toast. 

Look, you can do whatever you want - but journals are cheap and I could use some practice in the handwriting department.

More reasons to revive old-fashioned journals in 2013

Ever been tempted to lie on Facebook? 
When you twist the truth in your journal, we call it "creative writing."

Embarrassing misspellings won't be shared with the world.

If you want to share, you can. This falls under the purview of the 24-hour rule, one of my favorite aunt's best pieces of advice. As in, if you still want to post it on your Facebook wall 24 hours after you've written it in your journal, you can.

Feel like you just have to share? Then by all means, do. Please, start with a link to this blog ;D

~Diane Stresing

 Peter Walsh you.organized College-Ruled Leather Journal, Gray w/Gray (Google Affiliate Ad)


 Geek journal (Google Affiliate Ad)

The Words Are About to End (on 2012)

Uh-uh. The world didn't end but this is bad. Really bad. I have a new favorite blog and it's not mine. Oh well. Fellow word-lovers, you're gonna love this.

There are a lot of retrospectives and last-words-on-2o12 articles out there, so if you've still got time to procrastinate when you're done with the Worldnik blog, I highly recommend today's Onion, which is packed with them. If anyone accuses you of wasting time at the site, just tell 'em you read it for the news.

If You Write it, it's Right Enough

I have some very unprofessional advice for you. (My friend Sherry's gonna love it.)

Write something to someone for Christmas. Don't wait for inspiration to strike, and don't sit on it until it's perfect. Just write it. 

This year has been too full of reminders that we’re all going to die someday. I have a strong suspicion that most people leave things unsaid. Undone. Unwritten.

Don’t be that guy.

I don’t mean to suggest that you hide behind your keyboard for the next three years typing the next great American novel. This "assignment" is different. If you’ve ever thought about writing something nice to a child, spouse, parent, teacher, dear friend, or cousin, but stopped because you weren’t exactly sure what to say or how to say it, just say (or write) it. Now. 

Perfect - even if it isn't perfect. 

I know it sounds really simple, but you can’t do it until you get out of your way. Here’s how: Give yourself permission to do it less than perfectly.

When you’re gone, and – let’s not be morose! – long before that, the recipient of your words will appreciate your thoughts and that you cared enough to write them down. And while I can’t offer a money-back guarantee on this, I’m pretty sure they won’t even think about correcting your grammar or punctuation.

See, sometimes it really is the thought that counts. Sherry Richert Belul, my aforementioned friend and the author of Simply Celebrate, encourages her clients to create Love Lists for all occasions. Sure, Christmastime seems like a good one; but in fact Tuesday is good enough, too. Any occasion is a good time to make a Love List, or just write a few nice words to someone you love. 

Photos courtesy of www.simplycelebrate.net

For several years, I let nearly a ton of pictures gather dust in the “craft room,” all the while promising myself I was going to make Beautiful Keepsake Scrapbooks for my daughter. I’m not crafty, though, and I’m reallllly good at procrastinating, so a few more years went by before I finally gave myself permission to make Just OK scrapbooks. Being a writer, I added a few notes along the way. Being a writer, I should've done a better job on those notes. I could've crafted them into a story format, or at least made them neater, nicer, and more organized. 

But when I gave the books to my daughter, she didn’t say, “Wow mom, you could use some practice on scrapbooking, huh?” 

Instead she cried and hugged me. She said she loved the scrapbooks - and I’m not even dead yet. They might mean more then. But I digress. The point is, it’s easy to use “I’m not sure what… or how…” as an excuse.

Look, this time, you’re not preparing a manuscript for publication. You’re not sending a report to the boss. You’re writing a few loving words to another person. Your words don’t have to be perfect, but they do have to be written (or at least spoken) to be given away.

If you die with the words inside you, don’t blame me. 

Now if you’ll excuse me, I have some very mediocre scrapbooks to finish for my son.

~Diane Stresing

Whee! Hop on the Media-Go-Round to Promote Your Book

Welcome and thanks to guest blogger Janie Reinart, who shares her recipe for making the media notice your book and support your sales.  

Janie Reinart’s first book, Love You More than You Know, is a collection of stories from 45 mothers of U.S. service men and women. They open their hearts and share what it feels like when your son or daughter leaves home to fight a war.  Some were stunned when they learned that their “baby” had enlisted. Others had long been familiar with military life. But all of these mothers knew their world had just changed the day their child called home and said, “Mom, I’m being deployed . . ..” Anyone who reads their stories will admire their faith and courage–and better understand the sacrifices made by our U.S. service men and women and their families.  ________________________________________

How to Jump on the Media-Go-Round by Janie Reinart

Promoting yourself as an author isn’t getting any easier because of the many local bookstores that are out of business. It is time to be creative and find other venues for meeting the public.  Connecting to people with the stories we write makes the world go round, like this chain of events poem.

In the paper
On my blog
LIKED on WordPress
Opened door
Worked together
MEDIA
Book signing
In real world

IN THE PAPER
I read an article in the Chagrin Valley Times about local musicians helping soothe the loneliness of our deployed soldiers by giving them the gift of music. Warren Henry Music is collecting old guitars and refurbishing them free of charge thanks to co-owners Aimee Zeller and Warren Henry. The USO of Northern Ohio is shipping these guitars overseas to our regions deployed service members.

ON MY BLOG
This turned out to be a perfect post for my blog. Warren explained, “One of our instructors is a veteran and told us how helpful it was to have his guitar to play while deployed. Our troops and their families sacrifice so much. This is our way of thanking them for their service to our country.” The Help Fight the GI Blues Campaign was launched.

LIKED ON WORDPRESS
Shortly after my post about donating guitars, I received a comment from a band, Select Start in Tampa, Fla: “We have a day off in Bainbridge on May 15, during our month long District Lines sponsored Go Radio headlining Tour. We plan on dropping by to donate a guitar to Warren and the USO.”

I said, “You guys rock!”
Select Start replied, “As does Love You More Than You Know  We ordered two copies this morning. One of the books is to be a gift to the mom of a family friend, whose son is being deployed with the USMC to Afghanistan soon. God bless all the troops and their families.”

OPENED DOOR
With the exciting news of a donation for the program, I walked downtown Chagrin Falls and paid a visit to Warren Henry Music. Aimee said, “You were so enthusiastic when you walked in that I thought I should know you.” It was the first time we met.

I told Aimee about the band and the guitar donation. I explained that I was the mother of a veteran and showed her my book, Love You More Than You Know Mothers’ Stories About Sending Their Sons and Daughters to War. Then I took the plunge asking if she and Warren would consider a book signing at the music store as we were all working together to help our deployed troops. A portion of the proceeds from the sale of my book is donated to charities benefiting wounded veterans.

WORKED TOGETHER
They liked the idea! Together we selected a date and time. We are collaborating on writing articles to publicize the event, which is also going to feature a live local band besides the book signing.

MEDIA
Continuing to learn, I use the media to promote this latest book signing, posting information about the event on: Booktour, Facebook, Twitter, Chagrin-falls.org/calendar, my blog, and the local newspapers. Warren Henry Music is posting on their website and emailing information to their customers. The local band is also promoting the event on their site.


IN REAL WORLD
Round and round we go. Jump on the media-go-round so that you can grab the brass ring connecting with people and sharing the stories you write. Make those connections through the Internet and face to face. Hope to see you at future book signings. Come around and say hello.

Click here to enter free giveaways of Love You More than You Know eBooks in honor of our Veterans and their families.  ______________________________________

A portion of the proceeds from the sale of Love You More than You Know is donated to charities benefiting wounded veterans, including ReMIND.org, a Bob Woodruff Foundation initiative for injured service members and their families, as well as to the Semper Fi Fund.

Reinart is committed to continue bringing you true stories of our heroes in uniform, sharing with you the bravery and sacrifices that our troops and their families make everyday for all of us. You are invited to share your story about your soldier here at www.loveyoumorethanyouknow.com as a guest blogger. Send stories to storiesfrommoms@gmail.com

Content is important

This probably won't be one of 2012's most stunning revelations:
Your media plan should include content.

Content is the blanket that wraps up your company's image.

Don't mess up your image. (But try the recipe.)

To make a messier metaphor of it, content is the cornflour that wraps the whole enchilada, and without a good recipe, the whole thing falls apart. The guts of your company might be perfectly sound and sensible, but when the lettuce and shredded meat is hanging out for the world to see, your company looks like a gooey mess.

~Diane Stresing

Coffee at 9. Fries at 5. Write that down.

Usually I eschew fast-food, so I’ll admit I’m a bit out of my element at a drive-thru window. Last week, however, the stars aligned and I visited two different McDonald’s restaurants. On Monday at 5:30pm, I ordered a children’s meal. On Wednesday at 9am, I ordered a coffee. In both cases, I was asked to pull into the lot and wait for my order.

“We’re just waiting for the fries,” was Monday’s explanation.

“The coffee will be up in a minute,” I was told on Wednesday.

Sometimes I try to quiet the customer service/operations manager voices in my head. Sometimes I chalk up experiences like these to bizarre coincidence. But other times, I have to say, they blew it.

Like, both of these times. In what world is it hard to imagine McDonald’s customers wanting coffee in the morning and fries at dinnertime?

Business Writing Must Serve Readers

There's writing lesson here, folks, and I can sum it up in one word: Anticipation.

Sometimes it’s good. (Cue Carly Simon.)  It’s good when the WRITER ANTICIPATES WHAT THE READER needs to know.

Other times it's bad. It’s bad when your readers are thinking, “why doesn’t it say…?” Because if your audience doesn't find what they want to know, on rare occasion they will call you. But much more often, the audience will move on and get what they need from someone else. 

Whether you’re writing a return policy, employee handbook, or a stop sign, the most fundamental part of your preparation is to anticipate what your reader needs to know - and provide it.

And just in case you’re wondering: no, thanks. I don’t want fries with that. 

~Diane Stresing