I'm not convinced that the web spells the death of decent writing. Sue Burzynski Bullard of the American Copy Editors Society (ACES) recently offered 8 tips to improve online editing, especially for news sites. My favorites:
4. Be transparent. “Tell us what you know and how you know it...and tell us what you don’t know.” (One of my aha! moments in J-school came when a professor told us: what you leave out of the story can bias it as much as what you put in.~ Diane)
8. Quality counts. . ."..readers notice sloppiness whether online or in print."
All 8 tips -- all worth reading -- here: