Thursday, June 2, 2011

200+ Reasons Content Matters

There are a lot of experts willing to give advice about how to legitimately get your site higher in search engine rankings. When you boil it down, what they're all saying is that the most important thing to do is to build a good site. --SEO: Beware of the Dark Side. Lamont Wood, in ComputerWorld, May 31, 2011.
For an interesting and not-too-technical article posted earlier this week, CW's Lamont Wood interviewed folks who got in trouble for trying to cheat Google's page-ranking program, as well as Google execs, who shared as much info as the search gorilla is willing to provide about its page-ranking algorithms. Hint: they're based on about 200 factors, and counter to the commonly-held misconception, links aren't all that matter.

Content, if not quite king, is still the key element people want to find when they're searching.  Far better and considerably easier than trying to outsmart Google's algorithms: Nurture and grow a real audience by posting smart, interesting stuff on your Facebook pages, create (and manage) worthwhile Tweets, and invest in data-rich blogs that drive interested readers to your site.

Marketing (still) means reaching and cultivating your audience. Blogs, Facebook, and Twitter, are just some of the new tools you need to do it.

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You don't have to spend time spinning your message on the web - I can do it for you.

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