Look, PR isn't exactly rocket science, but good Public Relations execution requires knowing more the basic grammar rules and how to offer a proper handshake.
The best article I've read on the subject in several weeks, at least, comes from PRNewser's Shawn Paul Woods.
I have to admit, I am a bit surprised PRNewser didn't land on PRSSA's list of blogs every student should read. What other fountains of good advice were omitted? Your additions are welcome here, as comments or tweets.
Wondering what PR experts say on the subject?
Best Practices for B2B Public Relations (PRSA; $)
^ Hey, just checking - you do know what those hashtags are for, right?