Thank you, Fitbay. Thank you for tackling one of the great first-world problems of our time: clothing sizes.
Yes, of course I mean women's clothing sizes. Really, if you can wear Dockers to work every day, you don't have a problem. At least, you don't have a problem getting dressed. While I'm sorry to set the women's movement back a hundred years or so, I'll say it: when you're a girl, sometimes solving the what-to-wear-to-work conundrum is the greatest challenge of the day.
Go ahead, guys. I'd love to hear you explain the difference between Junior, Misses, and Women's sizes. ... What's that? I can't hear you.
FitBay aims to fix all the sizing nonsense with an app (of course) and in the process, the company also
The first round of VC (about $2 million) should help us all move closer to a more comfortable waistband and find a stylish sleeve in which to muscle our way to the top. Which would be so much better than having to muscle our way into said top.
I suspect the company will need a huge influx of cash before it takes on the shoe sizing situation. Until then, happy shopping. Er - I mean, back to work.
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This isn't the first time I've written about the devastating state of women's clothing sizes. My first essay on the subject is included in the 2014 collection, Dumb Things We Say to Dogs.