Thursday, January 22, 2015

More Reasons, More Ways for Writers to use Buffer

If you write - for business or for pleasure - chances are very good you're a serious social media user. Possibly addicted. Well, you won't find a 12-step program here. I'm not exactly an addict (am I?) but I'm definitely a user, and an enabler.

Why Writers Love Buffer

Most of us use Buffer (or Hootsuite; really, both tools are great) because of the "obvious" features:

  • Scheduling social media posts is a breeze.
  • The link shortener works as advertised, and is trusted. (Translation: gets clicked.)
  • The "change to a quote" feature makes it easy to modify a tweet and get more milage and attention from it. 

But look past the obvious reasons to use a Buffer or Hootsuite tool and you'll see... more reasons! Below are some I really appreciate. (These refer to Buffer, but Hootsuite has similar useful features.)

Using Buffer Analytics to Work Smarter

Buffer's posts analytics feature makes it easy for you to not only see which posts have worked well for you, it also serves as a nice repository of ready-made posts to re-purpose. You can:

  • Run through the list as you plan your next few months' editorial content.
  • Identify and follow up on campaigns that could use a fresh jolt of social jabber
  • Identify steady re-tweeters who deserve a "random" shout-out for their support of your brand/campaign.

Why Writers Should Use Buffer 

Sure, it saves time, theoretically eliminating one more reason to procrastinate. On the other hand, I find reviewing the recent history of tweets and other posts is a source of inspiration (also known as a positive form of procrastination).

But it's not "just" inspirational. I also find a whirl through my analytics page reminds me of those great, pithy turns of phrase (crafted by others) that I loved enough to share, and by reviewing them, I can learn from those writers all over again.

So, there you have it. My reasons for using Buffer and Hootsuite. Feel free to add your own. And if you're not using a social media scheduling tool that you love, do yourself a favor and install one today. I think you'll be glad you did.

Below, snips of last year that I've recently reviewed. A review of your own analytics would be much more useful, but hey - this is my blog. And I hate to post without an image or two.

Cheers ~

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