While I'm a BIG fan of (good) content, there are many other pieces of the puzzle to making your organization a whole and happy one. Here are three to consider:
Find out how working with other organizations can help yours (and theirs). In other words, talk to other people. It's painfully obvious and simple, and there's absolutely no guarantee of immediate payback. Try it anyway. A meeting about your business and someone else's can lead to wonderful opportunities for both of you. Be straightforward about wanting share ideas and learn from each other. Start by asking: "Any chance you're free to discuss areas of potential collaboration?"
Require your employees to use good manners with each other and with everyone who interacts with your business or organization. I wrote about HR and employment law for 12 years. Trust me, there are a lot of things you can't require of employees. Making it mandatory to say "thank you" and generally be helpful and courteous while they're representing your company is still TOTALLY legal. If you'd like, I'd be happy to help you write it into your employee manual.
When you buy promotional items, buy good ones. Cheap pens! Thin t-shirts! Ugly mugs! In a word, NO. If you're putting your logo on it, it should work - and look good.
Looking for a writer who "gets" business? I'm that kind of different.