Of course, you're not fishing for fish, you're hoping to hook human customers. So you should know that humans now have an attention span of 8 seconds, or 4 seconds less than goldfish (thus muddying the waters of this whole fishing analogy).
Obviously, your content must not only be good enough to attract prospects, it needs to placed properly and used wisely. For the sake of this article, we'll assume you're convinced that using Facebook to attract prospects is a good idea.*
Good Content is Good Content (and Facebook Knows It)Facebook is always making changes. (<-- File under "Duh.") Yet another algorithm change this spring focused (yet again) on keeping users happy. No surprise there, because Facebook does what it does in order to keep users happy. User activity (engagement) is the product that Facebook sells.
So changes announced in April 2019 were designed to improve rankings of content that users really want to see and engage with. "You'll see more posts from friends you want to see posts from," Facebook told users. The company also said those changes were not intended to affect Pages in a specific way. But ;) they have and they will.
The good news is that the definition of good content hasn't changed. The better news is that you may not need to make any changes at all, assuming your content is good and relevant to your audience. The tips below are in line with both Facebook's latest changes and good content practices in general.