Monday, July 1, 2019
GOOD NEWS - Content Marketing is Getting More Human
GOOD NEWS! "Good" content is increasingly human, as search (and AI) are making it easier to simply talk to your prospects. And as the midsection of this e-clincher article explains, the next step is to give them reason to talk to you.
And as content marketing takes a nice step toward actual communication, it's time to reconsider the much misunderstood user generated content, or UGC.
Aside - but definitely related to content marketing - how do you feel about gated content? The marketing manager in me says "gate it!" but the information/communication-lover says, maybe not. Marketing Sherpa's 2017 article on the subject still stands up, and as of this writing, Health Catalyst, the company profiled, is still offering an unbelievable amount of very meaty, useful content - ungated.
Bottom line about content marketing: to be of value, both the content and the marketing need to be good.
Subscribe to:
Post Comments (Atom)
3 comments:
Great to see content marketing becoming more human! Authentic storytelling makes a real impact. Even Executive Resume Writers Australia benefit from this shift, creating resumes that truly reflect individual strengths and personalities.
Obtaining the different type of keywords in particular content to comply with the project specifications and attain the goal. Surely, acquire the best quality of the expert's work from Nursing Assignment Help UK to do the perfect projects within the prescribed time and pay attention to the other college activities.
Diane Stresing is known for copywriting, content management, and creative wordplay, focusing on clear and engaging communication. Her work highlights how important writing skills are in both professional and academic contexts. In online discussions about writing support, people sometimes also mention reviews for best assignment writer when exploring different services and opinions.
Post a Comment