Wednesday, August 17, 2011

Bye-bye BookTour

"We regret to inform you that BookTour will be shutting down on Thursday, September 1, 2011. On that date, all of our services will end and our data will be unavailable."

So begins the message from to users, sent today. Although I agree with the company's assessment that its basic services are well-managed by others (including Amazon's Author Central, which I mentioned in a previous post) I'm sorry to see another casualty in the publishing industry, and it was especially painful because BookTour so clearly calls out the elephant in the room: lower book marketing budgets. Duh, but ouch.

Here are the two take-aways from this little post:
1- If you have any info in a page, go get it, and while you're at it, clean up and replace any links to BookTour you may have on your website (or other sites) before September 1, and
2- If you're an author, you're in charge of marketing and sales.

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