Tuesday, June 28, 2016

Content Marketing World - May Common Sense Be With You

YAY, I love content. I love content marketing. And I love Star Wars.

Now can you help me understand what Mark Hamill can teach me about the first two?

Disturbance in the Marketing Force? 

Content Marketing World 2016 comes to Cleveland this fall, and I'd love to go. But it would be a little bit like overdosing on ice cream: Sweet, sure. But a love affair with content can really pack on the pounds and bog down your marketing efforts.

I know that sounds weird, coming from a content marketing type like me.

But as I've said before, I'm a big believer that content marketing is really just marketing, and marketing communications is really just communication.

If you're going to Content Marketing World, by all means, I hope the Force is with you (and Mr. Hamill). Send me a post card, brochure, link to your landing page...and if you figure out why Luke Skywalker should headline the event, please let me know.



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