When an Apology Isn't an Apology

Today's post was inspired by Rush Limbaugh, this week's poster child for what every mother doesn't want her kid to grow up to be. Not the first time he's had the distinction, but this time, the radio talk show host illustrates an important point, or two: words can hurt, and sometimes an apology really isn't one at all.

If you haven't had enough yet of the ridiculous hoopla Limbaugh started by publicly berating a Georgetown law student advocating that birth control pills be included in employer health care coverage, here's what ABC news posted Saturday afternoon: http://abcnews.go.com/Politics/OTUS/rush-limbaugh-apologizes-calling-sandra-fluke-slut/story?id=15841687#.T1OwxMyeOGJ

The labels Limbaugh trumpeted so loudly and illogically* last week weren't impromptu or thoughtless. They were scripted. Just like the apology he issued on Sunday, which read in part, "My choice of words was not the best, and in the attempt to be humorous, I created a national stir. I sincerely apologize to Ms. Fluke for the insulting word choices." 

Sincerely? I doubt it. For a man who makes his living in words, this was a poor excuse for sincerity and if the apology was an attempt at wry humor, it failed in that regard, too. 

It's just like the clerk who says "yeh" or "there ya go" when the expression that's called for is "thank you." Sadly, Limbaugh makes boatloads of money for his caustic expressions. To further insult our intelligence or further his brand (redundant, come to think about it - insulting people an excellent way to characterize his brand) he went on to dismiss President Obama's call to Sandra Fluke as a way of checking "to make sure she's OK."

Yeh. There ya' go, Rush. Way to clear that up for the nation.

 *sometimes "zig-zag" is the best way to describe the radio host's thought process

The Book I Want to See

I'd love to see a book written by, or heavily packed with interviews from, the '08 presidential candidates' speechwriters. Specifically, the ones who had to write the candidates' acceptance AND concession speeches.

Crafting either must require a blend of skills employed in both fiction and non-fiction. Imagine your candidate wins: the acceptance speech should be worthy of a page or two in the history books; it must address joyous supports and angry detractors from the other guy's camp; and it must set the tone for the next four years, at least.

No pressure.

Oh, and when you finish that, could you spend a few minutes drafting a just-in-case-I-lose speech?

HA.

Top-level speechwriters in both campaigns probably began their drafts in May, if not before the spring primaries.

I'd sure like to find out how they did it, how much the candidates themselves contributed to the process, and how far McCain and Obama veered from the written document in their live addresses Tuesday night.

Pssst...I'll write it! Simon & Schuster, are you listening?