Friday, March 18, 2016

Q2 2016: Twitter and Facebook Still Alive, Still Making Marketing Easier

Do you think Twitter is feeling Facebook's pain? 

Facebook has been reported dead or dying so many times in the past five years, it's a wonder it's still ....reporting that 2015 earnings were up nearly 30% over last year. A year from now, my social friends, we will not be lamenting the demise of Twitter. We will still be here, bashing it and proclaiming it dead. In fact, we'll probably tweet about it.

Facebook 2015 earnings.
In millions.
Not too shabby.

And yet we'll still be asking, what is Twitter good for? 

In a rather far-ranging article last week, Barrons suggests that Twitter is barely breathing, is still a powerful business, and maybe the failure is all in Wall Street's head. Hm. Well, I'm a Twitter fan and a big fan of Facebook. Here's my take: They're excellent marketing tools. 

Oh, and Instagram? Yes, it's viable too. And so is Snapchat. The key is to know your business, your prospects, and where they are when they're thinking about purchasing...and to be there for them. 

Twitter and Facebook Are Alive and Well, and Can Grow Your Sales 

If you're trying to increase sales and grow your business, and you're not using social media, well, we're nearing the end of the first quarter....of 2016. Sorry to be snarky, but it's high time to reconsider.

Social media is a sales tool that's here to stay.

I've created Facebook pages and Twitter business accounts for many small businesses and several non-profit/government organizations. They weren't all excited at the, they are.

Whether you're a personal fan of social media or not is no reason to ignore a powerful tool. Especially one that can help you reach a lot of prospects, quickly, easily, and free (!) or at least, very cost-effectively.

social media coaching for small business
If you'd like to learn more about how to use either (or both) to marketing your business and reach and serve customers, I can help you get on your way, in just a few hours.  Let's get started!

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