Is Twitter worth your time? f you have something - anything - to do with growing a brand, attracting or serving customers, yes. YES, Twitter is worth your time.
Twitter is Good for Business, Customer Service, Marketing, and SalesIt's also an excellent tool for research. This is not a screwdriver, however. While we probably watched someone use a screwdriver about1,000 times by the time we turned 10, we didn't grow up watching people use Twitter. (*Ahem* well, most of my cohort didn't, anyway.)
Want a free crash course in using Twitter effectively? Read the articles linked below, selected from some heavyweights in the social media-watching world.
1. Start here: The headline is "get more engaged followers," the article is really a good overview/introduction to setting up a solid Twitter account. From Full Bundle
2. Practical advice aplenty in this article from Postcron, including:
are actionable items.
If you put your URL in the middle of your tweet, you are 26% more likely to get retweeted than if you put it at the beginning or end.
4. Buffer analyzed one MILLION tweets and shared its findings, for free. This is not a surprise; Buffer is a social beast, constantly sharing super-helpful content about content. And yes, I'd tweet that. (More on customer-as-advocate in another post...)
5. Here's how to give your Twitter account a big bump when you apply SEO tactics to your tweets from Social Media Examiner, another beast I love to follow.
Bonus Quick Tip: Match Your Corporate Color on Twitter
On your Twitter feed, click your profile to open your home page. On the right hand side of the page, click "edit profile." You'll see options to change your header and profile pictures, and in the left column, about mid-way down the page, a bar titled 'Theme Color.' You can pick from a basic selection or get crafty and choose one to color-match your corporate logo. The only tricky part: you'll need to know the HTML color code. No worries - there's a site for that.
Have You Heard That Is Twitter dead?To paraphrase Andy Grammer: Oh no, honey - it's good. In fact, Twitter's a very-accomplished 10 year old. Pew Research recently gave it a good look - maybe you should, too?
Next: My three favorite tips for using Twitter and Facebook are rather old-school.
Want to start using social media to share great content?
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Previously: Is Facebook all washed up?
Really? We're still asking this question? It's a social-crazy world out there, folks, and just like #POTUS, I'm a big fan of Facebook.
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