Wednesday, March 2, 2016

In UI, Words Matter Too

                                           cow image ok for reuse
Words and pictures. We can argue what's more important till the ^ come home.

The smartest design/communications organizations don't play that game. They know words and pictures both matter. They know that words and images work together to get your message across.

Recently, Convincify did a lovely job of illustrating that point.

See what I did there ;)
In UI web design words still matter

No Matter How Mobile-Ready Your Site, You're Still Using Words, Right?  

You can't control the types of devices your users access, read and view your site. But the words you use to get your message across - yep, those are up to you. Certainly, your site must be responsive. Yes, you should test it for various resolutions and compatibility with different devices. 

And, you should spend at least as much time, effort and brainpower getting the words on the screen right. 



Whew. Good. I didn't *really* want to discuss this until the cows came home. I'll be moooooooving on now.

Move Over Down to Read Your SERPs

Speaking of moooving, you should click over to a SUPER helpful article just posted to the MOZ blog. On the latest eye-tracking studies, it has some very important info for people who want to make the most of their words.

To wit, page descriptions matter more than ever, especially when your prospects are searching on a mobile device.
"Remember you're dealing with a reduced space, so ensure your most important information is at the very beginning of page titles and descriptions, including priority keywords in the body of the website content."
Read the whole article on It's worth all 8 minutes, I swear.

Need a writer who gets your business, and keeps up with scintillating SEO stuff, too?  Well, I try. The result is 
Writing That Works, for you and your prospects. 

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